Tinder Campaign

In online dating world, when you give real, you get real. Because, chances are, when the real you shows up, other ‘real yous’ will notice. Really. This ‘Let’s get real’ campaign was created from the 2021 National Student Advertising Competition. Challenge: Create Brand Love for Tinder Targeting Gen Z Concept: 1. Animation Style: Merging live footage with animation illustrates that dreaminess and wanderlust of meet-cute moments are most certainly possible IRL and, most importantly, in their lives. 2. Music: It is vital to meet Gen Z where they’re at - which is still believing their meet-cute moments will mirror early 2000’s rom coms. Therefore, the music choices needed to embody a sense of nostalgia and clear connection to the simplicity of the past they’re longing for. 3. Colors: To continue building brand love, the Really campaign magnifies Tinder’s existing brand colors to help create a stronger brand identity in the minds of 18-19 years olds. Execution: Since our target is Gen Z (18-19 years old), the video campaigns will be advertised across the social media platform as shown such as TikTok, Instagram, and Snapchat. AD: Thida Sok, Elizabeth Skrmetta, Luke Lockwood CW: Anna Rose Corell, Palmer Beldy, Ethan Rios, Ceci Luther Animator: Thida Sok, Elizabeth Skrmetta Production: Thida Sok, Elizabeth Skrmetta, Palmer Beldy, Ethan Rios